Heartland's Foundation

Heartland’s values are grounded in education, innovation , and collaboration that drives sustainable outcomes. Alongside our stakeholders, we have the opportunity to build the sustainable future that our planet needs and deserves.

Our Vision

Heartland’s vision is to become earth’s most sustainable company through sustainable materials.

Our Purpose

Heartland’s purpose is to standardize bio-based additives in raw material supply chains.

Our Mission

Heartland’s mission is to make sustainable materials affordable and available to everyone.

The Heartland Team

jesse henry

Jesse Henry

CEO & Founder

Previous Speaker for Tony Robbins. Jesse is focused on pipeline, product development, and corporate partnerships.

tim almond

Tim Almond

Chairman & Founder

Expertise in enterprise business development, corporate strategy, positioning and product innovation.

eric austermann

Eric Austermann

Chief Sustainability Officer

Previous Head of Sustainability at Jabil Manufacturing, overseeing the integration of ESG related operations.

john ely heartland

John Ely

Chief Marketing Officer

John has over 20 years of executive marketing experience with companies such as, AMETEK, UNIPOWER and Crane Plastics.

robby dameron

Robby Dameron

Head of Sales

Extensive experience managing diverse sales teams and selling clients enterprise products with multi-million dollar quotas.

josh david

Joshua David

Head of Social

Digital guru with history scaling social media presence into the millions of engaged followers.


Markus Von Graf

Special Projects

Software and hardware specialist with a background in chemistry, providing a unique skill set to steer special projects.

awesome sean

Sean Colopy

Business Development

Sean cultivates relationships across the mobility industry to augment sales, product development, and strategic initiatives.

Matt Meiresonne Heartland Experimental Market Development

Matt Meiresonne

Experimental Market Development

Matt has 10 years of experience designing and deploying unique market engagement strategies to drive user growth and revenue.

Heartland Senior Advisors

Heartland has a team of scientists, engineers, and technologists working alongside our executive team and advisors to fulfill our commitment to sustainable innovation. We are bringing together the greatest minds from across industries to create bio-based solutions that will impact market sectors across the world.
mark kramer

Mark Kramer


Former CEO of Laird Plastics and Current President Emeritus of North American Plastics, the global leader in distribution.

deb labelle

Deborah Labelle

Community Relations

Managing Partner at a Law Firm in Ann Arbor, specializing in civil law and community relations in the Detroit area.

karl wags

Karl Wagner

Global Security

CEO of Eastern Sky Technologies, a global risk consultancy. Former Senior Director at Tesla and the Central Intelligence Agency.

roger blackwell heartland advisor

Roger Blackwell

Consumer Behavior

Roger has a PhD in consumer behavior, he has written over 39 books and taught over 65,000 students at Ohio State.

dan swiger

Dan Swiger

Natural Rubber

20+ years experience combining genetic breeding and chemical process engineering for the global production of natural rubber.


Gerald Francese


Senior Partner at Locke Lord, a NY Law Firm, specializing in corporate law, securities law, and fund formation.

willy vlasic

Willy Vlasic


A Michigan native with dozens of businesses and community relationships to further propagate Heartland as a household name.

Bob Dameron

Bob Dameron

Building Materials

Founder of RockBridge, managed over $100M in commercial build outs for processing & manufacturing over the last decade.

andrew bishop

Andrew Bishop

Systems Engineer

Principal Engineer for Ag Processing Solutions. He has designed countless large scale agricultural processing facilities.

Want to Join Our Team?


Located in Detroit, Michigan

Call Us

‪(313) 649-7848‬

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